At CSI Systems, we support established New Zealand businesses by strengthening their digital foundations through practical, data-driven SEO strategies. One such partner is MBS Advisors, a respected team of tax accountants and business advisors based in Morrinsville, serving the wider Waikato farming and agribusiness sector.
With a long-standing reputation in rural New Zealand, MBS Advisors provides tailored financial and advisory services to farmers, growers, and agribusiness owners. While their reputation offline has been solidified over decades, their online presence needed refining to match the quality of service they offer. Our recent SEO work has focused on ensuring their expertise is visible to the clients who need it most — both locally and across the agribusiness landscape.
Technical Remediation and Foundational SEO Work
Our engagement began with a full SEO audit of the MBS Advisors website, revealing several opportunities for improvement. While the website structure was sound, it lacked certain technical elements that are essential for strong organic performance.
Alt Text and Accessibility Improvements
Many images were missing alt tags, which are crucial for both accessibility and search indexing. These were addressed by applying descriptive, relevant text to all key visual content — particularly on pages highlighting:
- Farm and rural business accounting
- Tax strategy and compliance
- Advisory services for succession planning
This step helped improve both crawlability and user experience, particularly for clients using screen readers.
Meta Titles and Descriptions
We also rewrote page titles and meta descriptions to better reflect the firm’s services and regional relevance. These now contain clear, concise summaries along with targeted phrases such as:
- “Farm Tax Accountants in Morrinsville”
- “Agribusiness Advisory Waikato”
- “Rural Succession Planning Services NZ”
The result is greater clarity for users in search engine results, with improved alignment to search intent.
Content Structure and Keyword Strategy
A core part of our approach involved strengthening the site’s semantic structure and integrating targeted keywords without compromising the professional tone of the content.
Header Hierarchy
Each service page was reviewed to ensure it uses a single, descriptive H1 tag supported by well-organized H2s and H3s. For example:
- H1: “Accounting Services for Farmers and Agribusinesses”
- H2: “Dairy, Livestock and Cropping Tax Services”
- H2: “Succession Planning and Farm Transfers”
This structure makes the content easier to navigate for both users and search engines.
Industry-Relevant Keywords
We focused on keywords specific to MBS Advisors’ niche, including:
- Farm accounting Waikato
- Morrinsville tax services
- Agribusiness consultants NZ
- Rural GST and compliance
- Business advice for farmers
These terms were placed naturally within content, headers, and metadata to increase relevance in search queries related to the agricultural sector.
Strengthening Domain Authority Through Backlink Strategy
Despite MBS Advisors’ credibility in their region and industry, their website had relatively few inbound links — particularly from New Zealand-based or accounting-focused sources. Improving their backlink profile is a key ongoing priority.
Regional and Industry Directories
We’ve begun outreach to add or update listings in relevant local directories, such as:
- Morrinsville Chamber of Commerce
- Waikato professional service networks
- Agribusiness supplier registries
These local citations support search engine trust and increase visibility in geographic searches.
Thought Leadership and Content Contribution
MBS Advisors is well-positioned to contribute expertise to industry-relevant blogs and media. We are identifying guest posting opportunities with:
- Agribusiness publications
- Farming news platforms
- Professional finance blogs in NZ
Topics under consideration include:
- “Navigating Tax Obligations in Seasonal Agribusiness”
- “Preparing Your Farming Business for Intergenerational Succession”
- “Common Compliance Pitfalls for Rural Enterprises”
These articles will not only position MBS Advisors as an authoritative voice but also provide valuable, topic-relevant backlinks.
Looking Ahead
With technical fundamentals now in place — including cleaner metadata, structured content, and improved image accessibility — MBS Advisors is in a strong position to benefit from continued SEO development. Our next phase will focus on enhancing backlink authority and expanding locally targeted content that speaks to their core audience in Waikato.
For a firm with decades of experience advising New Zealand’s farming community, this digital refinement ensures that their reputation is matched by online visibility — making it easier for prospective clients to find trusted financial guidance where it matters most.
Visit MBS Advisors Online:
www.mbsadvisors.co.nz
Experts in farm accounting, agribusiness advice, and succession planning for Waikato and rural New Zealand.
