The team at CSI Systems is excited to showcase the progress of our latest SEO project: the redevelopment and optimisation of the new Ezymix website. As a leading New Zealand manufacturer of premium concrete products, Ezymix required a stronger, faster, and more search-friendly digital presence to match the quality of its brand.
Our focus began with a full technical and on-page SEO audit of the site. The previous version contained a number of common issues—large unlabelled images, inconsistent URLs, and limited internal linking—all of which affected search visibility and crawlability. The new build has systematically addressed these areas with a data-driven approach to optimisation.
Improved Technical Foundations
CSI Systems deployed a comprehensive technical SEO enhancement across ezymix.co.nz, improving both site efficiency and Google indexing performance. This included refining image naming conventions using industry-relevant keywords, optimising ALT attributes for accessibility and SEO, and ensuring fast load times through effective image compression and browser caching.
Meta titles and descriptions have been rewritten to improve click-through rates and keyword relevance, while structured internal linking now supports better navigation and hierarchy recognition for search engine crawlers. The result is a stronger technical foundation that ensures each page contributes to the overall authority of the Ezymix brand.
On-Page SEO and Content Signals
We’ve also strengthened on-page content signals by aligning headings, keywords, and semantic markup with user intent across core service pages. This helps search engines better understand Ezymix’s product range including premix concrete, coloured oxides, and cement additives, while providing customers with clearer information and easier site pathways.
The new design supports ongoing growth in organic search results by connecting related content through dynamic internal links, which guide both users and crawlers to important pages such as the Ezymix product range and contact page.
The Beginning of External Link Building
Beyond on-page SEO, CSI Systems has initiated the first stage of a long-term link building strategy to enhance domain authority and brand exposure. Authoritative backlinks from industry-relevant directories and trade partners are being developed to reinforce trust signals and referral traffic. These early efforts already show improved visibility for high-value search terms such as dry mix concrete and others related to Ezymix’s product lines.
Setting Up for Long-Term Growth
The combination of technical SEO, on-page best practices, and growing off-page authority ensures Ezymix is now positioned for sustainable digital success. Our ongoing collaboration will focus on performance tracking, keyword growth, and targeted content marketing to continue expanding their footprint in the New Zealand construction and manufacturing sectors.
CSI Systems is proud to play a key role in establishing a stronger foundation for Ezymix’s online growth journey. Visitors can view the live website at www.ezymix.co.nz to experience the improvements firsthand.
